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The level of reading literacy of the modern "digital generation" is an acute and significant topic. To explore this problem in dynamics it is necessary to objectively record the parameters of reading skills development in modern children. The article presents the results of an experimental study of the reading mechanism of elementary school students, performed using eye tracking. Fifty-three pupils in grades 1–3 of Moscow schools participated in the experiment, with real texts from Russian textbooks as stimulus material. Eye movements were recorded while reading texts from the screen, and after each text a comprehension question was asked. The results indicated a direct correlation between oculomotor characteristics and reading skill. From grade 1 to grade 3, the duration and number of fixations, amplitude duration, and reading time for both word and letter decreased, while the number of words with one or missing fixation increased. There was also a grade-independent effect of word length and word frequency factors on reading speed and oculomotor activity for students in all grades. Both factors had a significant effect on reading time, the average fixation duration was more sensitive to the frequency factor than to the word length factor, while word length alone influenced the first fixation duration.

The paper concerns the linguistic units that nominate objects, actions, concepts related to the process of fishing in Russian folk dialects that exist on the territory of Mordovia. The specificity of nominative processes associated with the fixation of a linguistically significant fact in the language is determined. The study is conducted on the material of the Dictionary of Russian subdialects in the territory of the Republic of Mordovia. It has been established that two main groups of names are actively used in Russian dialects: ichthyonyms, or different types of fish; various devices used for fishing. The largest group consists of ichthyonyms that name fish species. They show region fauna variability of aquatic representatives, point out the factors, which constitute the basis for their nomination, reveal the features of fish that are important in the dialect community. It has been determined that among the recorded numerous names of various fishing tackle used by a person in the process of fishing, fishing nets are the most diverse in the Russian dialects of Mordovia. The study has shown that different types of dialectisms can be distinguished in the composition of the fishing vocabulary, namely: the most common are proper lexical dialectisms, the roots of which have no correspondences in the national language, national words that have different meanings in a dialect system, referred to as lexico-semantic dialectisms, are also actively used. Most of the described words are unambiguous, but there are also solitary polysemantic lexemes. Derived meanings of a word in a dialect environment appear, as a rule, on the basis of an anthropomorphic or material metaphor.

The article deals with the directions of the concept Gladit' (Stroke) metaphorisation in Russian that is presented in lexical and phraseological units with the initial motivating semantics of tactility. The cognitive model of the tactile metaphor is described in terms of figurative and emotional-and-evaluative interpretation of tactile impact and tactile perception processes. The theoretical basis of the research is grounded in the semasiological theory of language figurativeness, the linguistic theory of emotiveness, the cognitive theory of metaphor, and the propositional-frame analysis of the verb semantics. The methods of field modelling, component and contextual analysis of conceptual and connotative semantics, cognitive-pragmatic analysis of metaphorical representations of conceptual content are used. The analysis of the units, which constituent the lexico-phraseological field Gladit' (Stroke), represented by the tactile verbs as well as adjectives, nouns, and adverbs derived from them contributed to revealing the propositional-frame structure of the concept Gladit' (Stroke). Its elements are metaphorically mapped into the spheres of psychic, mental, speech, social, political, everyday mechanical, and physical processes. The language units that represent the metaphor of tactility are noted to express wide range of emotional assessments. The cognitive foundations of metaphorical projections are found to be based on the tactile impact of the tactile signal sender, and the emotional reaction of the subject who perceives it.

The article reviews the aspects of research into the text emotional dominant by linguistic methods, which allow to limit variability of the meaning interpretation. The relevance of the research topic is determined by the lack of competent studies on the methods of emotional dominant disclosure in the text content. Despite certain scientific and practical significance, modern text linguistics and linguistics of emotions demonstrate relative unevenness in the procedures of analysis development, which are, however, likely to clarify a number of theoretical problems: to make distinction between the concepts of psychological and textual dominants, subjective comprehension of the text and its objective contents; to extract the emotional constituent from the generalized content dominant in the text; to state correlation between a set of emotive signs and communicative aims of the author by means of multidimensional and multistaged analysis. In the article the emotional texts are studied by means of linguistic methods of semantic and contextual analysis, emotive analysis of language and text units and modificational procedure of keywords determination with the aim to identify the emotional dominant and define its characteristics proceeding from the signs unity to the generalized emotional content of the text, then to the conceptual dominants and communicative goals of the text composer. The analysis led to revelation of the following emotional characteristics in the text content: emotive complexes, emotional attractors, false dominant, random stimulus, false determination of emotion. The identified parameters and approaches to the analysis should foster studies on the linguistic aspect of the emotional text dominant, as well as refine practical methods for its accurate determination in modern textual contents.

The article is devoted to the analysis of the reflection of the concepts "friend or foe" in political media texts using metaphors. Particular attention is focused on describing the role and functions of metaphors in political discourse, as well as relationships between metaphors and political life. The relevance of the article lies in the fact that political metaphors are an important topic in the study of political discourse. Political discourse is characterized by a pronounced presence of the binary opposition "friend or foe". With the help of metaphors, addressees express the position of "their own" or "someone else's" and show the political values of the linguistic personality. The value system is closely related not only to the individual, but also to the whole society. As a result of the study, it has been proved that changes in values largely reflect the development and changes of society. The article combines political values and political metaphors for a comprehensive analysis of value orientations and characteristics of the use of metaphors in political media texts.

The article touches upon the issues of theoretical and applied nature and reflects the essence of two adjacent linguistic scientific disciplines interaction, each studying the phenomenon of values that influence the formation of speech, behavioural and the communicative competence of a person. The authors consider this interaction future implementation in a unique lexicographic source designed to optimize the process of learning a language as a means of intercultural communication. Thus, authors are talking about a future dictionary, called "linguistic and cultura" and introducing the cultural component of the semantics of the units included in its vocabulary. The methodology for creating the concept of a dictionary is based on the analysis of the linguo-cognitive value system, where the concepts accentuate phenomenon, which allows one to explicate the specifics of the ethnic consciousness of a non-lingual culture representative. As examples of considering the semantic content, the authors offer the values as "love" and "labour", which are included in the primary system of values of the native speakers of the Russian language and culture. A strategy for the study of interaction of two related scientific disciplines was introduced: axiological linguistics and educational lexicography enable the creation of a new type of dictionary – a nationally oriented linguistic and cultural dictionary for the Vietnamese audience studying Russian as a means of intercultural communication. The article describes the experimental procedure, which is based on the theoretical and methodological framework. The analysis of the results obtained, revealed the specificity of the value orientations of the compared linguocultures. The research data relevance to educational lexicography theoretical and applied aspects is established. The contrasted research material, represented in the article, corresponds to the goals and objectives of the nationally oriented study.

The article is about using media formats in the teaching of Russian as a foreign language (hereinafter RFL). New digital media have now become an integral part of our lives, including actively penetrating the field of education. Working with new digital formats both receptive and productive types of speech are activated in the complex. It allows studying the most effective methodological techniques for working with new formats in teaching foreign speakers, as well as those formats specifics. That makes the present work relevant and promising. The article attempts to show the main media formats used in teaching RFL, depending on the selected information channels: training podcasts, infographics and videos. The paper also contains data from a survey among foreign students on the use of educational video materials. The survey revealed increased student's interest in incorporating new media formats into traditional classes. Special attention is paid to the video scribe format, which best combines different modes of information transmission. The results indicate the great methodological potential of media formats in RFL.

In the context of increasing intercultural interaction in education, the knowledge of specific features in other cultures and the ability to use the tools enabling more effective intercultural communication in the educational process is of particular importance. The concept of cultural intelligence is aimed at successful intercultural communication, but now its description in the field of language learning is fragmentary. The purpose of the article is to analyze the concept of cultural intelligence and to highlight characteristics relevant to teaching a foreign language (on the example of Russian as a foreign language). The paper describes the concept of cultural intelligence, as well as the main directions of the application of the theory in an educational context (from the teacher's perspective, from the student's perspective and from the teaching materials' perspective). The study's novelty is related to the analysis of learning materials for their potential to have a meaningful impact on the level of cultural intelligence of students. Comprehensive understanding of the above- mentioned issues allow highlighting the key areas of empirical research that exist now, as well as outlining the prospects for further research. Thereupon, of particular interest are the studies of cultural intelligence and ethnic identity of students in the context of the mutual influence of these parameters on the organization of the educational process and academic results of students

Within the framework of the leading communicative method of language teaching, the center of the lesson is communication. However, researchers and practical teachers note the specific properties and limitations of the distance form of language teaching, in particular, the format of synchronous online lessons, such as insufficient volume of students' speech. The article argues for the need to use special pedagogical strategies as a key way to implement a communicative approach in online RFL classes. It describes the main characteristics of the facilitator's competence in the aspect of RFL training. The concept of pedagogical facilitation strategy is introduced as a way to overcome difficulties in online communication and create a productive communicative environment in an online lesson. Its main components are described: didactic and linguistic, as well as the functional language of the communicative strategy of interaction, which should be learned by students, is presented. The didactic component is illustrated by specific pedagogical techniques within the framework of that strategy, contributing to the formation of a communicative environment. In addition, a list of learners' language functions and their corresponding language is provided, the teaching of which is necessary for successful interaction in educational synchronous online communication. The article shows first results of a qualitative study aimed at improving the effectiveness of online communication in RFL classes. The research aims to contribute to the digital linguodidactics of RFL and to increase the success of designing a productive educational environment in RFL online learning.

The paper deals with reputation and face treated as emotional and rational evaluation and self-evaluation of a person correlating with their respect and self-respect. The most important features of respect/disrespect reflect its deontic character and focus on the correlation of respect/disrespect and affection/disaffection. The emotional component of this attitude is its basis, whereas the rational component is its addition. The feeling of self-respect is actualized if it may be threatened. The descriptions of reputation usually contain expressed or inferred motivation for such attitude. Reputation may be a masque meant to hide real motives of behavior. The correlation between respect/disrespect and reputation may be presented as an opposition of process Vs result and content Vs form when we describe the attitude to a person, or group, or organization. Reputation is connected with external signs – someone's good or bad name. A speech act description of reputation and face includes the contradistinction of sincere and formal behavior in a situation of a threat to respect and selfrespect of a person. Conceptualization of face is predominantly determined by the norms of certain communities in a certain epoch.